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BT Launches Exciting New Immersive Experience

BT has recently launched a new and exciting, immersive augmented reality experience to attract applicants to the company’s tech roles. 
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Deadmau5 & Richie Hawtin Join Forces To Create Augmented Reality Gaming Platform

Joel Zimmerman, more commonly known as Deadmau5, and Richie Hawtin have joined forces with a team of game developers and technologists to create a brand new game: PIXELYNX.
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8th Wall Introduces Reality Engine—a Platform to Power the Metaverse

Developers can now build WebAR experiences that automatically adapt to smartphones, tablets, computers and AR and VR headsets
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Seattle Kraken Launch Immersive WebXR Experience For Fans

The Seattle Kraken are a professional ice hockey team based in Seattle, who play their home games at Climate Pledge Arena. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and began play during the league's 2021–22 season.
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Snap Launches Global Creative Studio For Augmented Reality Content

Snap has recently announced the launch of a new global creative studio named Arcadia, which will focus on creating branded augmented reality (AR) content.
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Estee Lauder Develops AR Snapchat Filter For Fragrance Collection

Estee Lauder has developed a Snapchat augmented reality experience that brings to life its new perfume packaging.
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Partners& Introduces Augmented Reality Cyber Security Information Portal

Chartered insurance broker Partners& has announced the release of its augmented reality portal. The portal provides private clients and businesses with access to a range of cyber security information.
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Yahoo Creative Studios, Aircards and Optus Transform WAFL Fans Into Augmented Reality Avatars At The Grand Final At Optus Stadium

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.