NexTech AR Solutions, an emerging Augmented Reality events provider, has announced that it’s AirShow app has expanded its technologies and now features in-app purchases and ticketing capabilities which will be open to the public early November. 

See Martin Garrix perform in your living room with Augmented Reality technology.

In this week's weekly round up of Augmented Reality news, we look at the upcoming 8Talks webinar with speakers from 8th Wall, Aircards and AB InBev discussing using WebAR portals as a tool for brand engagement. Snapchat’s surge in daily users due to an increase in use of Augmented Reality filters as well as Adobe Aero’s 2.0 upgrade which features advanced AR tools. All of this and more. Here's what happened, this week in AR.

Adobe’s Augmented Reality add-on to Creative Cloud, Adobe Aero, was first launched at the 2019 Adobe MAX conference. The company has announced this week Aero 2.0, as well as a new desktop version of the application that is now entering public beta.

A recent article by the Japanese newspaper Nikkan Kogyo Shimbun, claims that Apple is working with Sony on Augmented Reality (AR) and Virtual Reality (VR) technology that would be used in its reported AR headset. It is rumoured that the headset could be announced as early as 2021, the article claims.

Snap Inc. has seen an influx of users thanks to the growing popularity of Augmented Reality filters and video content. Snap’s shares surged in after-hours trade in New York, after the company exceeded analyst expectations for the third quarter, as daily users of the Snapchat app continued to rise with a growing demand for its Augmented Reality filters and streamed content.

8th Wall has created 8Talks, a series of webinars which lets viewers gain insights into the massive opportunity of web-based augmented reality and showcase best practices and examples of in-market WebAR, that is driving value.

EE has announced the launch of Match Day Experience, a new Augmented Reality platform which offers viewers a virtual in stadium experience through the BT Sport app.