Pinterest have embedded a new AR ‘Try On’ option into their platform which allows the user to open their smart camera and try on the cosmetics with a face filter. 

No need to stress trying to find the measuring tape, Sony have used their innovative technology to solve one of the most common struggles of TV shopping, measuring. 

Trying to attempt your favourite beauty vlogger’s make-up tutorial can be a painstaking process, from trying to keep up, to countlessly pausing the video as you battle to blend eyeshadows and switch between brushes. More often than not, you’re left grabbing for the bottle of makeup remover instead of ready to walk the red carpet. However, there may be a solution...