Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.
This yearâs Auggie Awards have just opened to public voting, and the Editorâs here at ar.rocks have sat down together to scroll through this year's nominations. Weâve cast our five votes and weâre here to tell you all about our favourites, so keep reading to find out more.
Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.
One of Europeâs leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand âExtra Specialâ Wagyu steak range.Â
With Apple potentially unveiling its secretive augmented reality headset later this year with plans to launch the device next year, the company has made a strategic investment to enhance the efficiency of its supply chain.
Earlier this week, Apple announced the next event âSpring Loadedâ for April 20 today. The announcement featured colourful artwork on the invitation as well as another AR Easter egg was included on the Apple Events webpage.