In this week's weekly round up of Augmented Reality news, we look at the upcoming 8Talks webinar with speakers from 8th Wall, Aircards and AB InBev discussing using WebAR portals as a tool for brand engagement. Snapchat’s surge in daily users due to an increase in use of Augmented Reality filters as well as Adobe Aero’s 2.0 upgrade which features advanced AR tools. All of this and more. Here's what happened, this week in AR.

Adobe’s Augmented Reality add-on to Creative Cloud, Adobe Aero, was first launched at the 2019 Adobe MAX conference. The company has announced this week Aero 2.0, as well as a new desktop version of the application that is now entering public beta.

A recent article by the Japanese newspaper Nikkan Kogyo Shimbun, claims that Apple is working with Sony on Augmented Reality (AR) and Virtual Reality (VR) technology that would be used in its reported AR headset. It is rumoured that the headset could be announced as early as 2021, the article claims.

Snap Inc. has seen an influx of users thanks to the growing popularity of Augmented Reality filters and video content. Snap’s shares surged in after-hours trade in New York, after the company exceeded analyst expectations for the third quarter, as daily users of the Snapchat app continued to rise with a growing demand for its Augmented Reality filters and streamed content.

8th Wall has created 8Talks, a series of webinars which lets viewers gain insights into the massive opportunity of web-based augmented reality and showcase best practices and examples of in-market WebAR, that is driving value.

EE has announced the launch of Match Day Experience, a new Augmented Reality platform which offers viewers a virtual in stadium experience through the BT Sport app. 

Bookful, created by Inception XR, is the number one Augmented Reality children’s book app. The company has announced that it is working in collaboration with Mattel, the leading global toy company, to add Augmented Reality books to the Bookful platform from Mattel’s most iconic brands including Thomas & Friends and Barbie. 

Leaders in energy infrastructure, Siemens Energy, has partnered with Librestream, provider of augmented reality and remote collaboration solutions to utilise their Onsight Augmented Reality platform for its Connected Worker solutions.