WaveOptics, designer and manufacturer of waveguides and light engines and Luxexcel, technology leaders in 3D printed prescription lenses have collaborated to develop an innovative module integrating three of the vital elements required for developing consumer Augmented Reality smartglasses: a 3D printed prescription lens, a waveguide, and a projector.

StreetFest! has been bringing communities together since 2018, however, this year, due to COVID-19 and for the health and safety of the community, SFU decided to innovate the way they hosted StreetFest! by using virtual spaces and augmented reality for both desktop and mobile.

Canada’s largest brewer Labatt, has developed an augmented reality experience with the NHL.

Recently, Apple had announced that their Lead Hardware Engineer Chief Dan Riccio would be stepping down from his role to solely focus on a new project within the company. In the latest report by Bloomberg, the ‘new project’ is Apple’s rumoured augmented reality, virtual reality, or mixed reality headset.

Facebook CEO, Mark Zuckerberg made an appearance on ‘The Good Time Show,’ a talk show on the invite-only Clubhouse app. Zuckerberg revealed information about Facebook’s progress in augmented reality and virtual reality.

Energy drink giants Red Bull, have launched the ‘Discover Your Wiiings’ app, made up of a series of augmented reality games which feature five Red Bull athletes.

A Scottish gin company has become the first in the UK to develop an entire augmented reality experience for their six main bottles. 

The Sundance Film Festival is an annual film festival organised by the Sundance Institute. The event takes place each January in Park City, Utah, Salt Lake City, and at the Sundance Resort, and is the largest independent film festival in the United States. The Festival’s 2021 New Frontier showcase is in full swing and due to the pandemic, the organisers have created a plethora of genre-defying entertainment available via a custom-built social platform composed of a virtual gallery, cinema house and lounge area. The virtual gallery features 14 immersive displays, one of which is an augmented reality documentary short film, named Fortune!