nergy drink giants Red Bull, have launched the ‘Discover Your Wiiings’ app, made up of a series of augmented reality games which feature five Red Bull athletes. The Discover Your Wiiings app gives users the opportunity to engage with custom augmented reality games and for a chance to win exclusive prizes including a custom activation skateboard, surfboard, custom computer case, Scott helmet and remote-control race car.
To access the augmented reality games and offers, players must download the Discover Your Wiiings app on smartphone, select an athlete game of their choice and unlock it by scanning a can or pack of Red Bull Energy Drink. The top scores of each game will win a grand prize with one of the athletes, a custom sport item or signature merchandise.
The Red Bull athletes with their own AR game include mountain biking standout Kate Courtney, gaming phenom Tyler Blevins better known as “Ninja”, skateboarding sensation Zion Wright, motorsports legend Travis Pastrana and four-time World Champion surfer Carissa Moore.
The Discover Your Wiiings AR games feature life-like visual effects and transport players to a course designed specifically to each sport including racing across a dirt track and mountain biking through the rugged forest, gaming in an e-arena, skateboarding through a street skate park, racing across a dirt track and surfing epic waves.
Planning and development of the app has taken eleven months to deploy, with a focus on applying computer vision techniques employed in manufacturing and robotic automation industries. Developers recognised that a Red Bull can with a significant amount of aluminum reflection and an undistinguished cylinder shape while stably tracking the can in 3D space was an incredibly challenging hurdle to overcome. The augmented reality games are a combination of science and art, but for those who download and play the Discover Your Wiiings app will be transported to new worlds while displaying points-scored for a chance to win once-in-a-lifetime prizing.
The Red Bull Discover Your Wiiings AR app games are now available to play through to March 31. For more information on the Red Bull Discover Your Wiiings AR Games and a full list of prizes [nofollow]click here.