nheuser-Busch, is one of America’s most iconic companies and the undisputed leader of the U.S. beer industry. Their Michelob ULTRA Pure Gold brand created a unique AR experience with the Yosemite portal which transports consumers into the beautiful Yosemite landscape.
The experience was created by leaders in WebAR technology, Aircards, to deliver a unique and immersive experience for the Michelob ULTRA brand.
The Yosemite experience featured a 3D Augmented Reality Portal, which invites consumers to walk into the portal, which comes in the form of a white tent with a green door.
Once through the portal door, consumers can explore the beautiful Yosemite landscape, complete with flowing waterfall, campfire, park bench and, of course, an ice cold pack of Michelob ULTRA Pure Gold.
The Michelob ULTRA WebAR experience is a glowing example of how brands can use Web-based Augmented Reality to engage consumers and drive brand awareness and sales, through experiential marketing campaigns.
As this experience was created using WebAR, it allows consumers to enjoy the immersive content without the need for downloading an app.
Aircards are the market-leading provider of Web AR marketing campaigns and experiences, including recent high-profile launches with Samsung, Unilever, Dell Technologies, Kinder and Hewlett Packard Enterprise.
In the latest 8Talks webinar, Aircards, Anheuser-Busch InBev and 8th Wall discuss the Michelob Ultra Pure Gold WebAR portal campaign and dive deep on how AR is evolving the food and beverage industry.