Professional sports have been immensely impacted due to the COVID-19 pandemic, because of this, sporting events organisers are having to think outside the box to give their fans engaging content.

The 2021 Ram TRX is soon to be launching and it comes with a few new features. The first of these new features is the Hellcat engine, making the Ram TRX the only pickup truck to crack the 700 hp barrier and become the first true competitor to the Ford F-150 Raptor. Another new feature that comes with the pickup, is the “Know & Go” mobile Augmented Reality app which helps owners get acquainted with their new pickup without having to dig through the owner’s manual.

In this week's weekly round up of Augmented Reality news, we look at Kinder’s unique ‘Jump Into Africa’ Safari AR experience portal, 8th Wall’s new developer tool Curved Image Targets which create web-based augmented reality experiences that can interact with cylindrical and conical-shaped objects as well as ‘In The Spotlight’ which features WebAR agency Aircards, with their impressive Web-based augmented reality which was seen featured in the Samsung ‘Life Unstoppable’ event. All of this and more. Here's what happened, this week in AR.

Pinfinity, who launched in April this year, create augmented reality collectible enamel pins that bring your favorite fandoms to life with animation, sound, and interactive experiences.

In The Spotlight showcases the best innovations from across the Augmented Reality industry landscape. We point the spotlight on the industry pioneers, the forward-thinking companies and the wizard-like developers who step outside the box to create groundbreaking Augmented Reality experiences.

A new purpose built augmented and mixed reality studio, opened its doors this month, offering industries a high tech alternative to using green screens. 

Brand new, first-of-its-kind Curved Image Target Technology Enables WebAR Experiences on Cylindrical Objects With No App Required

The BMW Group is utilising a new Augmented Reality (AR) application in its manufacturing, to optimise vehicle concept and prototype engineering, which can quicken the process by as much as 12 months, from individual vehicle sections through to complex production stages.