I

n The Spotlight showcases the best innovations from across the Augmented Reality industry landscape. We point the spotlight on the industry pioneers, the forward-thinking companies and the wizard-like developers who step outside the box to create groundbreaking Augmented Reality experiences.

In The Spotlight is WebAR agency Aircards, with their impressive Web-based augmented reality which was seen featured in the Samsung ‘Life Unstoppable’ event

Who are Aircards? 

Aircards, the Web AR-only Agency, is one of the market-leading providers of Web-based Augmented Reality experiences and one of the few select 8th Wall Premier Partners. Their impressive work includes high-profile launches with Kinder, Unilever, Dell Technologies, AB InBev and Hewlett Packard Enterprise.

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They provide an end-to-end Web AR service - from ideation to development and cloud-hosting and actively create additive technologies - most notably 4K-AR (4K streaming within a Web XR environment), and their Spatial Analytics feature for tracking user behaviour within a 3D scene. This hybrid approach between execution and R&D differentiates them from other Web AR agencies in the marketplace.

“If you’re an Aircards client, you gain access to additive technologies that no other vendors are able to provide. From experience quality, to analytic performance tracking - we pride ourselves on being on the forefront of Web AR experience design.”

Web AR Within The Samsung Live Event

Samsung’s recent high-profile live event launched a myriad of new products to market, including the Galaxy Fold2 and their brand new G9 curved gaming monitor. Samsung took the live stream attendees on a virtual tour of the Samsung House which was created using Unreal Engine.

At different points within the virtual house, viewers could interact with the live stream by scanning an on-screen QR code. Once scanned, full 3D animated digital twins of the new Samsung products were dynamically spawned within the attendees own environment.

This innovative and engaging twist meant that viewers could get hands-on with the new product ranges, get a closer look at the design and altogether create a more immersive event experience. That’s what made the event so exciting - it wasn’t just a static live event. Instead, viewers felt part of the experience, and Web-based Augmented Reality was a key technology for making that possible.

The creative agency behind the overall event, Smyle Creative provided an impressive mix of talent to enable the seamless launch, working in collaboration with Aircards to provide the cutting-edge Web AR elements.

When asked about the recent collaboration Aircards Head of WebAR, Adin Gold stated:

“We were thrilled to work alongside our partners at Smyle Creative to add an exciting Web AR dimension to Samsung’s ‘Life Unstoppable’ live event. This flagship mixed-reality experience embodies a significant shift we’re seeing in the live-event and product visualization space, towards immersive extended-reality experiences. This new medium is substantially more accessible, interactive, and shareable than what can be achieved in-person.”

Aircards and 8th Wall

Aircards develop Web AR experiences on the [nofollow]8th Wall platform. 8th Wall are the leading Web AR framework with outstanding compatibility across iOS and Android devices as well as impressive AR stability. Combining Aircards design, development and marketing talent with the 8th Wall framework provides clients with an unparalleled service.

Posted 
Sep 24, 2020
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