rofessional sports have been immensely impacted due to the COVID-19 pandemic, because of this, sporting events organisers are having to think outside the box to give their fans engaging content. One company that has managed to overcome the obstacles is NASCAR, who have continued to draw in big numbers with the iRacing Pro Series, a virtual racing series composed of real NASCAR drivers following the actual NASCAR schedule.
Now the American Racing League is returning to its usual format, albeit with strict new policies regarding COVID-19, but NASCAR is far from finished with its virtual offerings. To celebrate the 2020 NASCAR Cup Series Playoffs, the company has launched an interactive AR racing experience which allows fans the chance to customise their very own race car and test their luck on the virtual pavement.
The Augmented Reality game is now available through the official NASCAR mobile app. The NASCAR Mobile Playoffs AR features two game modes: Practice mode and Game mode. The practice mode lets you test your race car on the track to get better accustomed to driving in Augmented Reality. Once you’ve got a handle on steering, you can head to Game mode to compete against NASCAR pros with a playoff-based difficulty system of Levels 1-16. Race against all of the playoff drivers across all of the tracks as they appear in the series.
NASCAR senior vice president and Chief Digital Officer, Tim Clark stated:
“Augmented reality is helping us revolutionise the way that NASCAR fans engage with the sport… Our goal is to bring fans as close to the sport as possible, and AR is an ideal medium to help us accomplish that as we look to engage the NASCAR fans of both today and tomorrow.”
The NASCAR Mobile Playoffs can be accessed by downloading the free NASCAR mobile app, available for iOS and Android devices.
NASCAR has also released an AR burnout experience that allows fans to perform virtual burnout with official NASCAR vehicles. This can also be accessed via the existing NASCAR mobile app.