Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.

Electric/City is a new “cyberpunk” digital environment inspired by and celebrating the 25th anniversary of Pokémon that will allow shoppers to buy limited edition Charli Cohen garments

E-commerce site Etsy, a specialist in vintage and craft items, is experimenting in the digital domain with an interactive augmented reality show home populated entirely by curated products.

NASA has released its first digital, interactive graphic novel on Saturday in celebration of National Comic Book Day. “First Woman: NASA’s Promise for Humanity” imagines the story of Callie Rodriguez, the first woman to explore the Moon.

Coty, Inc. has announced a multi-channel agreement with beauty tech platform Perfect Corp. to embed augmented reality and artificial intelligence experiences into Coty’s beauty brands.

Facebook Inc has announced that the company will be investing $50 million to partner with organizations to responsibly build a ‘metaverse’ - a digital world where people can use different devices to move and communicate in a virtual world.

BrandStar Studios has completed a multi-million dollar upgrade to its studios, enabling the company to provide the latest and most advanced technologies in the production world, including virtual production, augmented reality, extended reality and mixed reality capabilities, all in real time.

Canada's largest communications company Bell, has recently announced a collaboration with TikTok Canada which enables TikTok users with Bell 5G to co-create with friends in real time.