wners and decision makers are looking for new and inventive ways to transform their businesses by integrating the latest technologies. So it comes as no surprise that the latest AR trend can create a buzz for businesses across various industries, given that AR has already shown itself to be an adaptable and resourceful technology which has the ability to enhance business processes and the workplace.  

What Is the Impact of Enterprise AR on the Business World?

We’ve seen how AR has infiltrated almost every industry including healthcare, automotive, architecture, retail, education and training to name just a few. And we see professionals of all levels working with AR tools from internship to senior management. It's worth researching short and medium term business AR trends, to understand where the different business sectors are heading and how industry will be transformed with the power of AR. 

Here are some of the most significant AR trends in business for the upcoming months and years. 

5 Business AR Trends for 2020 and Beyond

1. AR Hardware Will Improve

As AR is growing in popularity across several sectors, more new and improved hardware products, such as AR glasses, will come to market. The continuous developments in this technology will mean that hardware will be more powerful, with improved performance as well as being easy to use, lightweight and affordable. This is one of the business AR trends that everyone will profit from. 

So far the AR hardware industry has been dominated by Magic Leap and Microsoft, but many of the top technology companies are joining the AR revolution like Apple, Sony and LG. The increased level in competitors creates healthy competition in the industry, not only for AR in business but also for consumer products.

5 Business AR Trends for 2020 and Beyond

2. Business AR Software Will Be Completely Customisable

Businesses have seen and understand the impact that AR can offer. A business can stand out from the crowd of their competitors when AR is deployed and used correctly. And so, savvy businesses that want to use AR technology are no longer satisfied with ready-made solutions, giving AR developers the task to create and deploy highly customised and specialised solutions. 

These AR solutions deliver different industries the tools to meet the demands of corporations in terms of specific work procedures and business processes as well as complying with data protection. This AR business trend that will continue over the years and really separate the best in business from the rest of their competitors. 

5 Business AR Trends for 2020 and Beyond

3. AR Is Everyday Technology For Frontline Workers

The COVID-19 pandemic has accelerated digital technology as industries need solutions to reduce risk and complexity while simultaneously helping a workforce to perform their duties safer and more efficiently. 

AR headsets may be the solution and become an everyday tool for these workers. Many businesses that have already experimented with AR have seen the results of this diverse technology, which can be used for reinforcing safety rules, offering workers expert support and displaying instructions. 

5 Business AR Trends for 2020 and Beyond

4. Increased Flexibility and Collaboration

The COVID-19 pandemic has shown that businesses need to be more adaptable than ever. AR applications can provide businesses the opportunity to work collaboratively, allowing for object editing and manipulation, so that teams can work together without sharing a physical space.

As many employees still work from home, offering a cloud based AR service can provide endless opportunities for businesses. This will allow day to day business to be carried out safely while at the same time, allowing for businesses to expand their audience and market and by working with international clients. 

5 Business AR Trends for 2020 and Beyond

5. Continued Retail Transformation 

Integrating AR into the shopping experience has proven to be a marketing tactic that consumers love. There have been many different digital AR try-on applications already in use and AR developers are constantly enhancing facial recognition, latency, and other factors to make product try-on more realistic.

Through this global pandemic, AR has demonstrated its capabilities when integrated into the online shopping experience, keeping sales coming through even under the most difficult of circumstances. And so, businesses should consider the benefits of experiential marketing that AR can bring to the consumer as the consumer will soon come to expect all fashion, cosmetics, and furniture brands to let them experiment with AR virtual objects before purchasing an item.

Jul 18, 2020
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