mazon Prime Video is giving fans of its dark superhero series The Boys, an opportunity to be part of the team and blast away villains with the laser beam eyes of a baby in its new AR game app.
The game, Baby Laser Tag, is based on the plot of The Boys second season. The game lets players take on agents of the villainous corporation at the center of the show and its corrupted superheroes while collecting objects central to the story of the new season.
There is only one objective, the game’s copy instructs: “The goal? Survive as long as you can and just blast everything,”
Baby Laser Tag was created using the gaming graphics engine Unity to render 3D scans of each of the characters on a flat surface around a user's smartphone. Game dialogue from each of the show’s characters is written to match the show’s dark, irreverent tone, and a YouTube video sets up the initial premise.
The Amazon Prime Video campaign which showcases The Boys is one of the latest examples of how brands are utilising AR experience during the COVID-19 pandemic, which has shut down most in person events to give their consumers an interactive and engaging experience, wherever they are.
Laser Baby Tag is available on the App Store and Google Play in four languages: English, Spanish, French and Portuguese.