eb AR development agency, Aircards, announces in a press release today the launch of a new Spatial Analytics tracking technology for use within Web-based Augmented Reality and Web-based Virtual Reality experiences. The new feature will allow for a deeper level of analytic analysis of AR/VR campaigns.
Using the 3D analytic technology gives brands the ability to see user-behaviour within a 3D scene, allowing for the analysis of which content is most engaging, and which content might need updating or re-positioning. The data collected is consensual, anonymised, and the data collection fully GDPR compliant.
Michael Watson, the COO of Aircards said:
“We’re proud to be on the forefront of driving the evolution of Web-based Augmented Reality analytics with our new Spatial Analytics feature, developed in-house as part of our broader analytics suite that we offer to clients.”
Aircards chooses to develop Web-based Augmented Reality experiences using the robust 8th Wall Web AR framework, and this latest Web AR Spatial Analytics technology will be available within select Aircards client campaigns going forward.
This is an exciting advancement for the Web AR / Web VR marketing space and will surely peak the interest of brands that have not yet explored the use of these immersive technologies within their marketing efforts.