oogle Maps launches ‘Live View’, the in-app Augmented Reality navigation feature that overlays directional signage and notifications to assist users in reaching their destination.

The Augmented Reality powered ‘Live View’ feature is the latest release in Google’s growing portfolio of AR products.

Google Maps Augmented Reality
Image: Google

Virtual signage and directional arrows are augmented onto the user’s environment using their device camera, compatible with iOS and Android smartphones to deliver an increased level of user-friendliness when navigating tricky routes.

As an example, exploring a new city can sometimes be difficult - using Live View, you’re prompted with the exact street corner to turn on, taking the guess work out of getting to hard to find destinations.

Google Maps UX Designer, Rachel Inam said

“You can use augmented reality (AR) to better see which way to walk. Arrows and directions are placed in the real world to guide your way.”

Google Live View Beta Release

Google Live View is currently being rolled out in beta to Android and iOS devices that support ARCore and ARKit. To see if you have access, make sure your Google Maps app is fully up to date and look for the live view icon once you've initiated the navigation to your destination.

Increasing levels of AR adoption

Google are among an ever-growing group of tech giants using Augmented Reality to deliver valuable and immersive experiences for their customers. Other examples include Apple’s new LiDar-powered iPad Pro and Dell Technologies recent immersive AR portal which was created to deliver an engaging experience to replace their canceled live event.

Jun 18, 2020
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