Snap Inc. is looking to advance its augmented reality, to do this they have recently hired longtime Facebook Inc. executive Konstantinos Papamiltiadis to oversee the effort.
Papamiltiadis who spent nine years at Facebook has become Vice President of Platform Partnerships at Snap. In that role, he will help recruit more augmented-reality creators and encourage companies to incorporate Snap’s technology into their services. Similar to his previous role at Facebook, where he promoted its platform among tech businesses.
Snap Inc. Senior Vice President of Content and Partnerships Ben Schwerin stated Papamiltiadis:
“Has deep expertise in turning products into scaled platforms,” and that the company “look forward to working together to help partners around the world find creative ways to leverage Snap technology, including augmented reality and beyond.”
The Snapchat platform, whose social network caters to users in their teens and 20s, has been a pioneer in augmented reality. The company began selling its Spectacles glasses in 2016 to let users see an enhanced version of reality while on the go.
In recent months, Snap announced a partnership with the dating app Bumble to let users send their matches video notes with Snapchat AR products. The company also teamed up with Walt Disney Co. to allow tourists at Walt Disney World to incorporate Snap AR experiences into their visit and photos.
Augmented Reality and Virtual Reality have been a key focus for Facebook as well. On Thursday, the company launched a VR app that lets co-workers hold virtual meetings as avatar versions of themselves.