Ralph Lauren and Snap Inc. announced this week that they have joined forces on a long-term global partnership. The aim of the partnership is to break down barriers within the digital fashion landscape. The collaboration showcases virtual AR apparel inspired by real Ralph Lauren looks, which are shoppable styles to match your personal Bitmoji direct through Ralph Lauren retail, as well as innovative camera technology collaborations. 

SK Telecom and the Cultural Heritage Administration together with Google, recently launched ‘Changdeok ARiring’, an AR experience for visitors of the UNESCO World Heritage Site, Changdeokgung Palace.

The Care Chemical Academy of the chemical company BASF, has introduced Augmented Reality software from Holo-Light as well as Microsoft’s HoloLens AR-glasses to simplify and improve training in production

Nutanix has teamed up with WebAR agency Aircards to create an immersive virtual expo booth that can be activated anywhere on the globe.

Reliving The Sacra Infermeria in AR. This virtual museum within the Mediterranean Conference Centre uses the latest AR and Holographic Technology.

Web AR Agency, Aircards have revealed an innovative retail experience they created with global drinks company, ABInBev and BonV!V Spiked Seltzer.

AR has been significantly growing in popularity, ever since the summer of Pokémon Go, when experts predicted the widespread adoption of AR. Since then, the technology has been steadily growing as a force in media. AR technology has been moulded and adapted to fit the needs of different industries, and with the flexibility of this innovative technology and the endless use cases available the adoption of AR is set to be pushed forward in a major way. 

With AR and VR rapidly developing in both wearable comfort and visual quality, researchers of the technology continue to work on input solutions which will feel more natural than holding controllers.