TikTok has announced that the company is experimenting with a set of developer tools which would enable creators to one day build augmented reality effects on the popular app. 

Snap Inc. is looking to advance its augmented reality, to do this they have recently hired longtime Facebook Inc. executive Konstantinos Papamiltiadis to oversee the effort. 

Asgardia has recently announced the launch of it’s own augmented reality app, which is able to be downloaded from the App Store and Google Play Store.

Digital health app Miiskin, has added a new feature which is designed to help users to keep track of changes to their skin.

Jones Soda is adding augmented reality to its iconic soda bottle labels to showcase athletes and artists in action. 

London based augmented reality smart glasses company, PhotonLens Technology Ltd, has announced this week a merger with mixed reality hardware company, Shadow Creator. The merger comes as part of Shadow Creator’s goals to become a global provider of mixed reality hardware.

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 

Artists associated with the Royal Academy of Arts have created a large-scale public art exhibition in the central area of London’s West End for the Summer.