London based augmented reality smart glasses company, PhotonLens Technology Ltd, has announced this week a merger with mixed reality hardware company, Shadow Creator. The merger comes as part of Shadow Creator’s goals to become a global provider of mixed reality hardware.
After building mixed reality brand awareness in both the North America and European market, PhotonLens is now aiming to distribute its first consumer ready Photons AR glasses by the end of 2021.
Since PhotonLens launched, the company has formed partnerships with fashion house Ralph & Russo, as well as with UK celebrities Gary Barlow and Ant Middleton, which has helped PhotonLens showcase the potential of its own solutions and AR technology across a variety of industries.
Shadow Creator, founded in 2014 and based in Shanghai, is a mixed reality software and hardware company with experience working across different industry verticals, including education, manufacturing, technology and tourism.
In a statement released by PhotonLens, its Co-founders, Patrick Liu and Lisa Pan, are firmly behind the union and believe that under the PhotonLens UK entity the group can prepare for a successful IPO in the near future. Liu and Pan are also early-stage angel investors in Shadow Creator, and according to PhotonLens, will be well placed to help with Shadow Creator’s international expansion efforts.