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Cannes Lions 2022 Highlights

The Cannes Lions festival has been championing creative excellence since 1954, with a goal of providing a global destination and a definitive benchmark for creativity that drives progress. The 2022 five-day International Festival of Creativity took place June 20-24 and was the largest gathering in the creative marketing community.
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BT Launches Exciting New Immersive Experience

BT has recently launched a new and exciting, immersive augmented reality experience to attract applicants to the company’s tech roles. 
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Seattle Kraken Launch Immersive WebXR Experience For Fans

The Seattle Kraken are a professional ice hockey team based in Seattle, who play their home games at Climate Pledge Arena. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and began play during the league's 2021–22 season.
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Yahoo Creative Studios, Aircards and Optus Transform WAFL Fans Into Augmented Reality Avatars At The Grand Final At Optus Stadium

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.
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Etsy Experiments With Virtual Shopping Interactive AR Show Home

E-commerce site Etsy, a specialist in vintage and craft items, is experimenting in the digital domain with an interactive augmented reality show home populated entirely by curated products.
Event Coverage

Our Top 5 Auggie Awards Picks of 2021

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.
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Aircards Create Dell Technologies Virtual Stand Experience

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.
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Augmented Reality Challenge Takes Over Long Beach

From Sunday 8th August, the Long Beach Augmented Reality Exhibition is taking over the downtown park, as 17 finalists showcase their interactive presentations on a myriad of subjects, utilising computer-generated visual elements, sound and sensory stimuli to provide an enhanced version of the real, physical world.