Recently, Apple had announced that their Lead Hardware Engineer Chief Dan Riccio would be stepping down from his role to solely focus on a new project within the company. In the latest report by Bloomberg, the ‘new project’ is Apple’s rumoured augmented reality, virtual reality, or mixed reality headset.

Facebook CEO, Mark Zuckerberg made an appearance on ‘The Good Time Show,’ a talk show on the invite-only Clubhouse app. Zuckerberg revealed information about Facebook’s progress in augmented reality and virtual reality.

Back in April 2020, Denmark born toy company LEGO made a deal with Universal Music Group to develop a new interactive way of inspiring the next generation of fans and creative visionaries. The deal would center around the development of a new suite of LEGO products, set to launch in 2021, but further details remained anonymous. 

Nintendo has rolled out a recent update to Animal Crossing: Pocket Camp, the mobile alternative to Nintendo’s popular social simulator, introducing two brand new Augmented Reality features which marries the Animal Crossing world with the real one. 

The new 2021 Cadillac Escalade is a huge, luxury SUV with a price tag to match. Owners of the new Escalade can easily spend a whopping $80,000 to own one, but is it worth the price tag? Well, one of the new features may sweeten the deal - Augmented Reality navigation. 

Spatial has recently released some useful feature updates for all users on Quest, Hololens, Magic Leap devices, desktop and mobile.

With Covid, Halloween is set to look a little different, where more people look to games and in-home scares rather than trick or treating, to get their spooky halloween kicks.

Bookful, created by Inception XR, is the number one Augmented Reality children’s book app. The company has announced that it is working in collaboration with Mattel, the leading global toy company, to add Augmented Reality books to the Bookful platform from Mattel’s most iconic brands including Thomas & Friends and Barbie.