Universal Everything has launched Super You, a free augmented reality app for iOS and iPadOS.

Gucci have released a new AR tool on Snapchat which allows users to virtually try on Gucci shoes in the app.

Google’s 3D ad format called Swirl meshes programmatic advertising with next-generation content.

AR-enhanced navigation and 3D stereoscopic displays arriving later this year.

Rokid, a China based AR glasses manufacturer, announced the second generation of their Rokid Glass model in January. In a recent press release, Rokid shared that the company had finished mass production and was in the preparations for shipping globally. 

The explosive growth of mobile AR is completely attributable to smartphones and tablets. Mobile AR has contributed enormously to the way we can now experience games, art and entertainment which can be accessed from remote places to urban landscapes.

A crowd of medical students stumbling after a Consultant on a ward round has been a common sight in hospitals for decades now; but perhaps not for much longer. A London university has utilised AR to allow students to take part in a ward round from their own home.

Punchdrunk and Niantic are planning how to turn people into “the hero of their own living game.”