Gucci Beauty has developed the first Snapchat Portal AR Lens, the immersive Augmented Reality experience launched last Sunday as part of the campaign to promote the company’s Bloom fragrance range in the United States. 

With the covid 19 pandemic, shoppers may be feeling a little reluctant to head out shopping. But Dior have found a way to offer their customers a shopping experience, all from the comfort and safety of their home. 

Snap Inc. has seen an influx of users thanks to the growing popularity of Augmented Reality filters and video content. Snap’s shares surged in after-hours trade in New York, after the company exceeded analyst expectations for the third quarter, as daily users of the Snapchat app continued to rise with a growing demand for its Augmented Reality filters and streamed content.

Apple hosted the iPhone event on Tuesday and introduced its latest iPhone models, the iPhone 12 Pro and 12 Pro Max. Amongst other features, the latest smartphones sport the new LiDAR Scanner, which has been specifically designed for enhanced and more immersive Augmented Reality experiences. 

Snapchat have launched the new feature, Local Lenses, which is one of the first large scale, persistent and collaborative uses of Augmented Reality to date.

Beauty brand Sally Hansen is paving the way of AR marketing in beauty by becoming the first brand to launch a sponsored virtual nail try-on Snapchat lens in the United States, utilising the SnapML technology that was unveiled at the Snap Partner Summit back in June.

Ralph Lauren and Snap Inc. announced this week that they have joined forces on a long-term global partnership. The aim of the partnership is to break down barriers within the digital fashion landscape. The collaboration showcases virtual AR apparel inspired by real Ralph Lauren looks, which are shoppable styles to match your personal Bitmoji direct through Ralph Lauren retail, as well as innovative camera technology collaborations. 

Gucci have released a new AR tool on Snapchat which allows users to virtually try on Gucci shoes in the app.