ith the covid 19 pandemic, shoppers may be feeling a little reluctant to head out shopping. But Dior have found a way to offer their customers a shopping experience, all from the comfort and safety of their home.
Dior has developed an augmented reality sneaker try on with Snapchat’s lens, where customers can simply point their smartphone camera at their feet and instantly see how the latest B27 men’s sneakers look, no matter where you are or what’s on your feet.
The recent launch of the augmented reality try on allows shoppers to efficiently try on six variations of the latest B27 collection, and purchase directly from the Dior channel on Snapchat or on Dior.com.
The shoes, available in a low and high top version, are priced at 790 euros and 890 euros, and come in a white, grey and black version in line with the luxury house’s signature shade. Materials include nubuck and calf leather, and the Dior Oblique motif appears as a classic jacquard or in perforated leather.
The B27 collection was designed by Kim Jones, creative director of men’s wear at Dior. The B27 sneakers channel sportswear inspirations ranging from vintage Eighties tennis shoes to the skateboarding culture. The sneakers feature subtle details including eyelets shaped like the initials CD, while the word “Dior” is embossed on the heel and inscribed on the sole.
Dior has become a go-to brand for sneakerheads and luxury fanatics thanks to the success of its sneaker collaboration with Air Jordan earlier this year with over five million fans registered for a chance to buy Air Jordan 1 OG Dior limited-edition sneakers, which cost $2,000 for the low-top version and $2,200 for the high-top model.