Yesterday, Niantic CEO John Hanke shared a post to social media which teased what could be the first, head mounted wearable AR device, as the company continues to accelerate their efforts in augmented reality technology. 

The Roads and Transport Authority, commonly known as RTA, is the major independent government roads & transportation authority in Dubai, United Arab Emirates.

The New Orleans Saints’ augmented reality social media effect which was activated through Instagram during the 2020 NFL season has been chosen as a finalist for the Shorty Award in the Best In Augmented Reality category, the organization announced earlier this week. 

Users can spring into Easter with augmented reality trails to find characters around the city. 

Luxury fashion brand Burberry has collaborated with Elle Digital Japan to develop an interactive virtual copy of its flagship Ginza store.

Developer Matt Bierner has created the WarpAR free iOS app, which allows users to experiment with Photoshop-like liquify tools to dynamically modify the world through augmented reality. The WarpAR app is more than just a cool tech demo, it gives us an insight into what the world may look like as technology blends with the real world. 

Creators of Pokémon Go, Niantic have announced that they are partnering with Nintendo to co-develop a new augmented reality game based on the company’s Pikmin franchise.

Gucci has delved into the world of virtual footwear, the company has created a luxury pair of exclusively digital sneakers called The Gucci Virtual 25. The virtual sneakers can be “worn” in augmented reality or used in partnered apps including Roblox and VRChat.