A recent article by the Japanese newspaper Nikkan Kogyo Shimbun, claims that Apple is working with Sony on Augmented Reality (AR) and Virtual Reality (VR) technology that would be used in its reported AR headset. It is rumoured that the headset could be announced as early as 2021, the article claims.

Snap Inc. has seen an influx of users thanks to the growing popularity of Augmented Reality filters and video content. Snap’s shares surged in after-hours trade in New York, after the company exceeded analyst expectations for the third quarter, as daily users of the Snapchat app continued to rise with a growing demand for its Augmented Reality filters and streamed content.

8th Wall has created 8Talks, a series of webinars which lets viewers gain insights into the massive opportunity of web-based augmented reality and showcase best practices and examples of in-market WebAR, that is driving value.

EE has announced the launch of Match Day Experience, a new Augmented Reality platform which offers viewers a virtual in stadium experience through the BT Sport app. 

Bookful, created by Inception XR, is the number one Augmented Reality children’s book app. The company has announced that it is working in collaboration with Mattel, the leading global toy company, to add Augmented Reality books to the Bookful platform from Mattel’s most iconic brands including Thomas & Friends and Barbie. 

Leaders in energy infrastructure, Siemens Energy, has partnered with Librestream, provider of augmented reality and remote collaboration solutions to utilise their Onsight Augmented Reality platform for its Connected Worker solutions. 

In this week's weekly round up of Augmented Reality news, we look at Snapchat transforming Carnaby Street into an AR experiment, Amazon turning their packaging into an interactive AR experience as well as Apple’s event which showcased the iPhone 12 Pro’s LiDAR Scanner for enhanced AR. All of this and more. Here's what happened, this week in AR.

Vuzix Corporation, a leading supplier of smart glasses and Augmented Reality technology and products, have announced that the Vuzix Blade Smart Glasses have been upgraded, boasting new features which make it easier for wearers to seamlessly integrate the Smart Glasses into everyday life.