WebAR portal experience to take consumers to the beautiful Yosemite landscape complete with flowing waterfall, campfire and ice cold pack of Michelob ULTRA Pure Gold.

The Digital Fashion Week provided designers with a new opportunity to showcase their collections to a global audience instead of the group of around 400 guests who attend Paris each season. 

The 2020 League of Legends World Championship tournaments are underway. Rokid, an Augmented Reality technology company, based in China, provided their AR glasses for the limited audience able to attend. 

The Covid-19 pandemic has forced many retailers to close their doors and pushed consumers to shop online from their homes. Home Depot Inc. was prepared for the major changes to the retail industry, the home improvement retailer rolled out augmented reality capabilities in its app and for the mobile web about four to six months prior to the pandemic striking the U.S. in mid-March.

NexTech AR Solutions, an emerging Augmented Reality events provider, has announced that it’s AirShow app has expanded its technologies and now features in-app purchases and ticketing capabilities which will be open to the public early November. 

See Martin Garrix perform in your living room with Augmented Reality technology.

In this week's weekly round up of Augmented Reality news, we look at the upcoming 8Talks webinar with speakers from 8th Wall, Aircards and AB InBev discussing using WebAR portals as a tool for brand engagement. Snapchat’s surge in daily users due to an increase in use of Augmented Reality filters as well as Adobe Aero’s 2.0 upgrade which features advanced AR tools. All of this and more. Here's what happened, this week in AR.

Adobe’s Augmented Reality add-on to Creative Cloud, Adobe Aero, was first launched at the 2019 Adobe MAX conference. The company has announced this week Aero 2.0, as well as a new desktop version of the application that is now entering public beta.