I

n this week's weekly round up of Augmented Reality news, we look at the Michelob ULTRA Pure Gold WebAR portal experience which transports consumers to Yosemite. The L.A. Dodgers and Golden Road WebAR face filter to celebrate the World Series win as well as the upgrades to the Friday Night At Freddy’s augmented reality game. 

All of this and more. Here's what happened, this week in AR.

AR news October 24

Saturday: Martin Garrix Releases Custom Postage Stamp Which Unlocks A Secret Augmented Reality Performance

Martin Garrix is a global DJ and record producer, his label STMPD RCRDS, was named as a homage to his family history, as his father owned a stamp auction house. Now, Garrix has been honoured with his very own stamp through PostNL.

Those that purchase the Martin Garrix stamp can scan it with their smartphone, prompting the viewer to download the free app. Once in the app, viewers can gain access to information and photos, and best of all an exclusive private Augmented Reality performance from Martin Garrix.

Read the full article: Global DJ Martin Garrix Launches Custom Postage Stamp Which Unlocks A Secret Augmented Reality Performance

AR ticketing for music events

Sunday: NexTech Music Industry AR App ‘AiRShow’ Launching With New Ticketing Capabilities

NexTech AR Solutions, an emerging app based Augmented Reality events provider, has announced that it’s AirShow app has expanded its technologies and now features in-app purchases and ticketing capabilities which will be open to the public early November.

NexTech is also developing the ability to create virtual venues for events in the AiRShow app. The virtual venues will feature a real-time 3D environment which the artist’s hologram can be placed in.

The company’s goal is to offer a live streaming version of the performance as an additional feature in the AiRShow app which opens the door to a new communication portal that could rival Facebook's Facetime only in 3D/AR.

Read the full article: NexTech Music Industry AR App ‘AiRShow’ Launching With New Ticketing Capabilities

AR boost sales

Monday: Home Depot Conversions Skyrocket From Augmented Reality Feature

The Covid-19 pandemic has forced many retailers to close their doors and pushed consumers to shop online from their homes. Home Depot Inc. was prepared for the major changes to the retail industry, the home improvement retailer rolled out augmented reality capabilities in its app and for the mobile web about four to six months prior to the pandemic striking the U.S. in mid-March.

Home Depot has seen that the consumers who engage with the augmented reality feature  typically convert on average two to three times higher than those who do not utilise the technology. 

The augmented reality feature is predominantly being used on Home Depot’s home decor, furniture and, most recently, it's Halloween decorations. the home improvement retailer did not disclose the exact number of products that the augmented reality feature works on, however, the company did suggest it offers more online SKUs supported by AR than total SKUs in one of its physical stores.

Read the full article: Home Depot Conversions Skyrocket From Augmented Reality Feature

AR latest news October 2020

Tuesday: Rokid AR Glasses Used At League Of Legends World Championship

The 2020 League of Legends World Championship tournaments are underway. Rokid, an Augmented Reality technology company, based in China, provided their AR glasses for the limited audience able to attend. 

For the audience wearing the Rokid Vision AR glasses, wearers can summon an in-game dragon to fly around the venue, Shanghai’s Oriental Pearl TV Tower. The dragon will land in front of the audience, creating an immersive space with personalised features  which are supported by voice and visual recognition, including highlights of the game, close-ups of a favourite player, team logos, and the team.

Read the full article: Rokid AR Glasses Used At League Of Legends World Championship

Augmented reality in the fashion industry

Wednesday: Augmented Reality Fashion Filters - A Growing Trend

Immersive technologies are becoming a common theme in the fashion world. In New York Hillary Taymour made a psychedelic virtual reality film for her new Collina Strada collection which partnered with hair stylist Tomohiro Kono on a filter that replicated Kono’s hair creations. It was actually her third face filter, which qualifies her as an early adopter of the technology, alongside brands like Gucci, Valentino, and Off-Whit that started using them back in 2018.

Now, many designers are turning to social media as a way to promote their brand and  further engagement. Over the course of the spring 2020 season, dozens of brands launched their own augmented reality filters on Instagram. Louis Vuitton’s menswear filter pops Virgil Abloh’s asymmetric cartoon sunglasses on your face, Paco Rabanne’s replaces a user’s pupils with the brand’s silvery logo and Miu Miu’s is a cute polaroid background with flowers and butterflies.

Read the full article: Augmented Reality Fashion Filters - A Growing Trend

Web AR Portal Experience

Thursday: Michelob ULTRA Pure Gold Transports Consumers To Yosemite With WebAR Portal Experience

Anheuser-Busch, is one of America’s most iconic companies and the undisputed leader of the U.S. beer industry. Their Michelob ULTRA Pure Gold brand created a unique AR experience with the Yosemite portal which transports consumers into the beautiful Yosemite landscape. 

The experience was created by leaders in WebAR technology, Aircards, to deliver a unique and immersive experience for the Michelob ULTRA brand. The Michelob ULTRA WebAR experience is a glowing example of how brands can use Web-based Augmented Reality to engage consumers and drive brand awareness and sales, through experiential marketing campaigns.

The experience was created using WebAR, which allows consumers to enjoy the immersive content without the need for downloading an app.

Read the full article: Michelob ULTRA Pure Gold Transports Consumers To Yosemite With WebAR Portal Experience

LA Dodgers Golden Road Wold Series Win WebAR Face Filter

Thursday: L.A. Dodgers And Golden Road Celebrate World Series Win With WebAR Face Filter

The wait is finally over, the L.A. Dodgers have won the first World Series in 32 years and claimed their long-awaited crown and completed their domination of the shortest, strangest season in Major League Baseball history. 

Fans from around the world took to social media to join in the celebrations as well as the team’s sponsors, including Golden Road Brewing, an Anheuser-Busch InBev brand.

For those who weren’t able to attend the game, Golden Road Brewing wanted to bring the celebrations to their fans, there’s no better pairing than baseball and beer so Golden Road Brewing created a Web-based Augmented Reality face filter for fans to share on social media.

Read the full article: L.A. Dodgers And Golden Road Celebrate World Series Win With WebAR Face Filter

Friday Night At Freddy's AR game

Friday: Illumix Expands Reach And Appeal Of FNAF AR With AR Engine And Mixed Reality Gameplay

Friday Night at Freddy’s (FNAF) AR, a survival horror AR game where animatronics jump out at the player in their own home, has quickly become an AR category leader as one of the first games where AR is core to the gameplay, rather than an optional feature. This creates a whole new style of horror gameplay that brings the nightmare to life and puts the player right at the centre of the action.

Watch out who’s behind you….!

Read the full article: Illumix Expands Reach And Appeal Of FNAF AR With AR Engine And Mixed Reality Gameplay

Posted 
Oct 30, 2020
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