In The Spotlight showcases the best innovations from across the Augmented Reality industry landscape. We point the spotlight on the industry pioneers, the forward-thinking companies and the wizard-like developers who step outside the box to create groundbreaking Augmented Reality experiences.

A new purpose built augmented and mixed reality studio, opened its doors this month, offering industries a high tech alternative to using green screens. 

Brand new, first-of-its-kind Curved Image Target Technology Enables WebAR Experiences on Cylindrical Objects With No App Required

The BMW Group is utilising a new Augmented Reality (AR) application in its manufacturing, to optimise vehicle concept and prototype engineering, which can quicken the process by as much as 12 months, from individual vehicle sections through to complex production stages.

Vection Technologies, a real time software company, has signed a deal to trial its augmented reality healthcare solutions to the San Giuseppe Moscati Hospital of National Relief and High Speciality, a public hospital in the Campania region of southwest Italy, and the LUISS Business School, part of the independent LUISS University in Rome.

Confectionary brand Kinder, created a unique AR experience with their ‘Jump Into Africa’ Safari portal which transported shoppers into the African Savanna. 

In this week's weekly round up of Augmented Reality news, we look at the Burberry and Snapchat collaboration for the Animal Kingdom pop-up shops, the Keepmoat AR app, which allows shoppers to virtually tour around potential houses as well as the US Navy deploying AR. All of this and more. Here's what happened, this week in AR.

US Navy awards contract to AVATAR Partners for AR-based technology.