In a recent press release, Vodafone, a British multinational telecommunications company, launched an immersive Web AR direct mail campaign with the innovative web-based AR agency Aircards. 

Running alone never seems to push athletes to their true potential, having a training partner seems to be the key to maximising workouts. The Ghost Pacer, is the world's first mixed-reality glasses which projects a hologram of a person you can race against outdoors, all in real-time. 

Apple stock has recently reached a market capitalisation of $2 trillion, and Wall Street analysts have already begun discussing how much further it could climb, with one Apple analyst believing it could reach a $3 trillion value, but he's not sure how long it will take.

The 104th annual Indianapolis 500 was postponed earlier this year, with the original date being the 24th May, but the race took place yesterday, on the 23rd August without any fans in attendance. To enhance the fan experience from home on race day, Verizon announced a series of 5G-enabled features.

A China based company AutoNavi has developed a navigation app called Gaode, which is one of the first apps to provide drivers with AR navigation.

Felix & Paul Studios latest project is a collaboration with The Jim Henson Company on an AR project called The Storyteller: The Seven Ravens.

In this weeks weekly round up of Augmented Reality news, we look at Chelsea Football Club’s new AR training app for their future stars of the club, a virtual nail colour ‘try-on’ collaboration between Sally Hansen and Snap Inc. as well as some insider insights, where we tell you the secrets of how to find your perfect new job in XR. All of this and more. Here's what happened, this week in AR.

Beauty brand Sally Hansen is paving the way of AR marketing in beauty by becoming the first brand to launch a sponsored virtual nail try-on Snapchat lens in the United States, utilising the SnapML technology that was unveiled at the Snap Partner Summit back in June.