Supplier of smart glasses and AR technology devices, Vuzix Corp. have announced a new partnership with the Netherlands National Police Unit, who will actively use the Vuzix Blade Smart Glasses to investigate the use of AR in its police force. The pilot program will be undertaken alongside a laboratory test with the universities of Leiden and Twente and the country’s police academy.

Google has recently announced the release of the ‘Instant Motion Tracking’ solution in MediaPipe, which is built upon the MediaPipe Box Tracking solution previously released. The recent upgrade to the Instant Motion Tracking, now allows users to place virtual 2D and 3D content on static or moving surfaces, which seamlessly interacts with the real world. 

Niantic, makers of the popular AR game Pokémon Go, recently announced the Niantic Planet-Scale AR Alliance which aims to bring together industry leaders and push the limits of AR experiences on 5G forward. 

Augmented reality and computer vision technology have been making huge strides during the past few years and one of the excellent examples is Google Lens’s capability to copy-paste real-world text into an app. Now, a developer at Google Arts and Culture, Cyril Diagne, has showcased a new AR tool that lets users copy and paste real-world objects and place them in their computer.

Polish video game company CD Projekt, is returning to the Witcher universe, with the launch of their new smartphone AR game, The Witcher: Monster Slayer, which merges AR and the real world environment to deliver an immersive gaming experience. 

Apple has announced that they are planning to add augmented reality content as a companion to their TV streaming service in 2021.

In this weeks weekly round up of Augmented Reality news, we look at Apple’s journey to reaching a $3 trillion market cap, with augmented reality playing a pivotal role, Amazon’s launch of an augmented reality room decorator shopping tool, as well as Vodafone’s launch of a web-based augmented reality direct mail campaign with help from WebAR agency Aircards. All of this and more. Here's what happened, this week in AR.

Shopping for furniture online has just got a whole lot easier as Amazon is launching an AR tool which allows you to see how furniture and home decor pieces will look in your home.