While most fans can’t get to a game at the moment, the Australian Football League (AFL) have deployed augmented reality into the Official AFL Live App to create an innovative way to both enhance the app and provide an interactive experience for their fans to enjoy. 

The most trusted provider of environmental, health, and safety (EHS) management software, Cority, has recently announced a partnership with Interaptix, provider of augmented reality solutions for the industrial workforce, to strengthen worker safety by providing real-time, contextually relevant health, safety, and environmental information to enable rapid and effective decision-making to reduce risk.

Pokémon GO creators Niantic, are being sued by NantWorks, who are claiming that the gaming studio has infringed upon a number of its augmented reality patents. The lawsuit has come as a blow after what has been a record breaking year for the game creators as despite the COVID-10 pandemic limiting players from going outside, Niantic made a number of significant changes to Pokémon GO to ensure that players could still access all of its features.

Mentioning digital technology in the same sentence as viruses probably makes your first thought hackers, not headsets, however, one college is using augmented reality to combat a different kind of virus, using Microsoft HoloLens to learn how to treat COVID-19.

Mario Kart is the number one racing game that all the family can enjoy, and now, Nintendo is taking the game one step beyond the tv screen and moving the race right into the players home. 

Burger King are no strangers when it comes to innovative advertising campaigns which bring together audiences from all over the world. Their latest campaign features the brand’s mascot as well as the renowned rapper Lil Yachty, who together took over the MTV Video Music Awards (VMAs) last week, in an AR appearance. 

In this week's weekly round up of Augmented Reality news, we look at Apple’s plan to incorporate AR content into their TV+ video service, Niantic’s new planet scale 5G AR alliance with EE, Globe Telecom and others as well as the Netherlands police force experimenting with AR smart glasses. All of this and more. Here's what happened, this week in AR.

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