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n this week's weekly round up of Augmented Reality news, we look at the new Mario Kart Live: Home Circuit game which uses AR on the Nintendo Switch, the SIT introducing AR into their teaching to train nurses to care for patients with COVID-19, as well as Samsung’s Life Unstoppable virtual event which uses AR to showcase products to their consumers. All of this and more. Here's what happened, this week in AR.

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Saturday: Burger King’s AR Experience With Lil Yachty For The MTV VMAs

For the 2020 VMAs, Burger King teamed up with renowned rapper Lil Yachty and together took over the MTV VMAs in an AR experience. 

The immersive AR experience created by Burger King asked viewers to scan a QR code which brings to life AR versions of the burger chain's mascot and rapper Lil Yachty, who performs the song "Top Down" and Burger King awarded him with the Burger Fire Medallion.

By activating the AR experience, viewers were able to receive offers, including a free Whopper burger with any $1 purchase on the Burger King App, as well as the chance to win a year's supply of free Whoppers along with a ticket to the 2021 VMAs. 

Read the full article: Burger King Launches AR Experience With Lil Yachty For The VMAs

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Sunday: Mario Kart Live: Home Circuit Uses AR To Race Inside Your Home

Mario Kart launched an innovative new racing game, which all the family can enjoy. The new game, Mario Kart Live: Home Circuit, brings the game one step beyond the TV screen and brings the game to the players home. 

Nintendo collaborated with New York based Velan Studios, to develop a new innovative way to play the Mario Kart game with the incorporation of AR. 

Players will need to use their Nintendo Switch to set up various gate makers to set out the track and navigate a physical kart around their home. Players are able to customise the track with exact precision by driving the tiny car around. Once the setup has been completed, the race takes place on the track and is controlled through the Switch. 

Read the full article: Mario Kart Live: Home Circuit Uses AR To Race Inside Your Home

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Monday: Nursing Students Train With AR

New Zealand’s Southern Institute of Technology (SIT) has introduced AR into their teaching to train nursing students how to treat patients with COVID-19. 

The AR technology comes in the form of Microsoft HoloLens, the program, designed for the AR smartglasses, enables students to experience exactly what it is like to care for a patient in hospital suffering with COVID-19 in a completely safe and controlled environment.  

When wearing the headset, students are presented with a realistic, 3D holographic patient which allows students to visualise different symptoms and are able to fully interact with the virtual patient. For students, this kind of experience could not be gained through textbooks and allows for a deeper understanding of what it is like to care for real patients. 

Read the full article:  Nursing Students Train With Augmented Reality

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Tuesday: Niantic Sued Over AR Technology

Pokémon GO creators Niantic, are being sued by NantWorks, who are claiming that the gaming studio has infringed upon a number of its augmented reality patents in both Pokémon GO and Harry Potter: Wizards Unite. The lawsuit has been filed in a federal court in the state of California, with NantWorks claiming that Niantic games have used technology from three patents that cover the use of "groundbreaking" AR systems for video games.

The lawsuit has come as a blow after what has been a record breaking year for the game creators as despite the COVID-10 pandemic limiting players from going outside.

Read the full article: Niantic Sued Over Augmented Reality Tech

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Wednesday: Cority Partners With Interaptix To Enhance Industrial Worker Safety With AR

Environmental, health, and safety (EHS) management software provider, Cority, has recently announced a partnership with Interaptix, provider of AR solutions for the industrial workforce, to strengthen worker safety by providing real-time, contextually relevant health, safety, and environmental information to enable rapid and effective decision-making to reduce risk.

Using a smartphone device or an AR headset, front-line workers can easily see displayed notifications overlaid onto a work area, helping to increase hazard awareness, and provide real-time contextual information to guide pre-task planning and risk assessment, while cataloging issues for corrective action, keeping staff as informed and as safe as possible. 

Read the full article: Cority Partners With Interaptix To Enhance Industrial Worker Safety With AR

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Thursday: AR Debuts On Official AFL Live App

The Australian Football League (AFL) have deployed AR into the Official AFL Live App to create an innovative way to both enhance the app and provide an interactive experience for their fans to enjoy. 

App users simply follow the prompts provided and find a flat surface to activate the AR. The AR is completely interactive, users are able to pinch their smartphone or tablet device to zoom in or out on the players and tap on them to see their stats projected onto a virtual big screen.

The new AR feature on the Official AFL App is an exciting frontier for the way the AFL brings sporting content to their fans. It builds upon a long and proud history of blending sport and technology together to bring the game to the fans in a new and better way. 

Read the full article: Augmented Reality Debuts On Official AFL Live App

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Friday: Web-Based AR Used Within The Samsung ‘Life Unstoppable’ Event

Smyle creative works with WebAR agency Aircards to develop the Web-based Augmented Reality (Web AR) elements for the Samsung ‘Life Unstoppable’ event, which allowed the attendees to scan on-screen QR codes and activate 3D product demonstrations within their own environment. This enabled attendees to interact with Samsung’s latest and upcoming product range in real-time augmented reality, alongside the live-streamed event.

Read the full article: Web-Based AR Used Within The Samsung ‘Life Unstoppable’ Event

Posted 
Sep 11, 2020
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