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ar.rocks Editor

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RTA Use Augmented Reality In Remote Repairs Of Trams

The Roads and Transport Authority, commonly known as RTA, is the major independent government roads & transportation authority in Dubai, United Arab Emirates.
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New Orleans Saints Instagram AR Effect Named Shorty Award Finalist

The New Orleans Saints’ augmented reality social media effect which was activated through Instagram during the 2020 NFL season has been chosen as a finalist for the Shorty Award in the Best In Augmented Reality category, the organization announced earlier this week. 
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Find Hidden Characters With Augmented Reality Easter Trail

Users can spring into Easter with augmented reality trails to find characters around the city. 
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Burberry Collaborate With Elle Japan To Create Virtual Store Experience

Luxury fashion brand Burberry has collaborated with Elle Digital Japan to develop an interactive virtual copy of its flagship Ginza store.
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Photoshop The World In Real-Time With Augmented Reality App

Developer Matt Bierner has created the WarpAR free iOS app, which allows users to experiment with Photoshop-like liquify tools to dynamically modify the world through augmented reality. The WarpAR app is more than just a cool tech demo, it gives us an insight into what the world may look like as technology blends with the real world. 
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Niantic Partner With Nintendo On New Augmented Reality ‘Pikmin’ Game

Creators of Pokémon Go, Niantic have announced that they are partnering with Nintendo to co-develop a new augmented reality game based on the company’s Pikmin franchise.
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Gucci Create Virtual AR Sneakers

Gucci has delved into the world of virtual footwear, the company has created a luxury pair of exclusively digital sneakers called The Gucci Virtual 25. The virtual sneakers can be “worn” in augmented reality or used in partnered apps including Roblox and VRChat. 
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Facebook Unveil Wristband For AR System

Just last week, Facebook revealed a prototype for a wearable device which can be used as a control for augmented reality systems. Facebook's Reality Labs are still developing the device as part of its search to find alternative methods of 'human-computer interaction' (HCI).