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ar.rocks Editor

Latest News

Etsy Experiments With Virtual Shopping Interactive AR Show Home

E-commerce site Etsy, a specialist in vintage and craft items, is experimenting in the digital domain with an interactive augmented reality show home populated entirely by curated products.
Latest News

3D Experience Launched For Limited Edition Charli Cohen x Pokémon Collection

Electric/City is a new “cyberpunk” digital environment inspired by and celebrating the 25th anniversary of Pokémon that will allow shoppers to buy limited edition Charli Cohen garments
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NASA Publish Augmented Reality Graphic Novel ‘First Woman’

NASA has released its first digital, interactive graphic novel on Saturday in celebration of National Comic Book Day. “First Woman: NASA’s Promise for Humanity” imagines the story of Callie Rodriguez, the first woman to explore the Moon.
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Coty and Perfect Corp Partner on AR and AI Beauty Technology Offering

Coty, Inc. has announced a multi-channel agreement with beauty tech platform Perfect Corp. to embed augmented reality and artificial intelligence experiences into Coty’s beauty brands.
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Facebook Invest $50 Million To Responsibly Build 'Metaverse'

Facebook Inc has announced that the company will be investing $50 million to partner with organizations to responsibly build a ‘metaverse’ - a digital world where people can use different devices to move and communicate in a virtual world.
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BrandStar Studios Invests in Technology and Equipment to Provide Real-Time Virtual Production, Augmented Reality and Mixed Reality Capabilities

BrandStar Studios has completed a multi-million dollar upgrade to its studios, enabling the company to provide the latest and most advanced technologies in the production world, including virtual production, augmented reality, extended reality and mixed reality capabilities, all in real time.
Latest News

Bell 5G And TikTok Create Paint Portal Augmented Reality Effect

Canada's largest communications company Bell, has recently announced a collaboration with TikTok Canada which enables TikTok users with Bell 5G to co-create with friends in real time. 
Event Coverage

Our Top 5 Auggie Awards Picks of 2021

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.