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ar.rocks Editor

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Snapchat Receives 249 Million Daily Users Thanks To Augmented Reality Filters

Snap Inc. has seen an influx of users thanks to the growing popularity of Augmented Reality filters and video content. Snap’s shares surged in after-hours trade in New York, after the company exceeded analyst expectations for the third quarter, as daily users of the Snapchat app continued to rise with a growing demand for its Augmented Reality filters and streamed content.
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8Talks: Teleporting Consumers - WebAR Portals as a Tool for Brand Engagement

8th Wall has created 8Talks, a series of webinars which lets viewers gain insights into the massive opportunity of web-based augmented reality and showcase best practices and examples of in-market WebAR, that is driving value.
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EE Launches Match Day Experience Featuring Augmented Reality In The BT Sport App

EE has announced the launch of Match Day Experience, a new Augmented Reality platform which offers viewers a virtual in stadium experience through the BT Sport app. 
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Siemens Energy Utilises Augmented Reality Platform For Its Connected Worker Solutions

Leaders in energy infrastructure, Siemens Energy, has partnered with Librestream, provider of augmented reality and remote collaboration solutions to utilise their Onsight Augmented Reality platform for its Connected Worker solutions. 
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Augmented Reality Library App Bookful Adds Two Of Mattel’s Iconic Brands To It’s Platform

Bookful, created by Inception XR, is the number one Augmented Reality children’s book app. The company has announced that it is working in collaboration with Mattel, the leading global toy company, to add Augmented Reality books to the Bookful platform from Mattel’s most iconic brands including Thomas & Friends and Barbie. 
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Vuzix Blade Upgrade Augmented Reality Eyewear

Vuzix Corporation, a leading supplier of smart glasses and Augmented Reality technology and products, have announced that the Vuzix Blade Smart Glasses have been upgraded, boasting new features which make it easier for wearers to seamlessly integrate the Smart Glasses into everyday life. 
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This Week In Augmented Reality News: 16th October 2020

In this week's weekly round up of Augmented Reality news, we look at Snapchat transforming Carnaby Street into an AR experiment, Amazon turning their packaging into an interactive AR experience as well as Apple’s event which showcased the iPhone 12 Pro’s LiDAR Scanner for enhanced AR. All of this and more. Here's what happened, this week in AR.
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Apple Host The iPhone Event, Showcasing The iPhone 12 Pro’s LiDAR Scanner For Enhanced Augmented Reality

Apple hosted the iPhone event on Tuesday and introduced its latest iPhone models, the iPhone 12 Pro and 12 Pro Max. Amongst other features, the latest smartphones sport the new LiDAR Scanner, which has been specifically designed for enhanced and more immersive Augmented Reality experiences.