The New Orleans Saints’ augmented reality social media effect which was activated through Instagram during the 2020 NFL season has been chosen as a finalist for the Shorty Award in the Best In Augmented Reality category, the organization announced earlier this week.
Developer Matt Bierner has created the WarpAR free iOS app, which allows users to experiment with Photoshop-like liquify tools to dynamically modify the world through augmented reality. The WarpAR app is more than just a cool tech demo, it gives us an insight into what the world may look like as technology blends with the real world.
Gucci has delved into the world of virtual footwear, the company has created a luxury pair of exclusively digital sneakers called The Gucci Virtual 25. The virtual sneakers can be “worn” in augmented reality or used in partnered apps including Roblox and VRChat.
Just last week, Facebook revealed a prototype for a wearable device which can be used as a control for augmented reality systems. Facebook's Reality Labs are still developing the device as part of its search to find alternative methods of 'human-computer interaction' (HCI).