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Insider Insights

Scaling AR Solutions to Transform Business

COVID-19 is accelerating digital transformation as businesses need solutions to reduce complexity while simultaneously optimising a distributed workforce. 
Insider Insights

5 AR Books To Read In 2020

AR is still a relatively new technology to many, but understanding what it is and how it works can provide an insight into how AR can enhance the world around us. We’ve compiled a list of top rated AR books that will help broaden your knowledge on the immersive world of AR.
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Apple Glasses: Release Date & Features

Apple is pulling augmented reality glasses out of futuristic cinema and into present-day reality. Soon, we can all feel like Tony Stark with his high-fashion AR sunglasses that show messages, notifications, and more. Instead of Stark Industries, however, the real-world tech equivalent, Apple, is developing the crazy cool eyewear. Thankfully, Apple departs from a Stark Industry comparison when it comes to weapons. Instead, Apple "arms" people with the most technologically advanced, useful, and just plain fun devices.
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TikTok Using Social AR to Revolutionize SM Advertising

TikTok is the new kid on the block of social media but has quickly been noticed by the popular kids like Instagram and Snapchat. And, with over 800 million users worldwide, it’s clear this new kid isn’t moving any time soon. Despite its skyrocketing popularity, TikTok hasn’t posed a significant threat to the other social media mainstays. But that’s about to change.
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Quarantine Paves Way To A Whole New World Of Augmented Reality

The potential of augmented reality (AR) and its benefit to society is becoming more apparent day by day. Most recently, its function as a communication and entertainment tool has taken a huge leap forward during quarantine as more people turned to the use of AR filters and lenses on mobile devices to stay connected in a remote environment.
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Custom AR Filters Go App-Less

Between Facebook, Instagram, and Snapchat, we’re all familiar with custom AR filters. You may not have made the connection, but the wacky animal faces and makeup filters are all a form of augmented reality. Custom AR filters have been limited to big brand Apps, like the ones we just mentioned. But not anymore!