Universal Everything has launched Super You, a free augmented reality app for iOS and iPadOS.

Gucci have released a new AR tool on Snapchat which allows users to virtually try on Gucci shoes in the app.

Google’s 3D ad format called Swirl meshes programmatic advertising with next-generation content.

In a recent press release, Web AR Agency, Aircards have announced the release of 4K-AR, their proprietary technology that enables 4K video streaming within Web-based Augmented Reality experiences. To optimize for Web-based Augmented Reality load times on mobile devices, deploying video content within Web AR has typically restricted the use of 4K quality video due to the associated large file sizes. 4K-AR solves this through adaptive bitrate streaming - similar to how buffering video works on platforms such as YouTube and Netflix.

AR-enhanced navigation and 3D stereoscopic displays arriving later this year.

Rokid, a China based AR glasses manufacturer, announced the second generation of their Rokid Glass model in January. In a recent press release, Rokid shared that the company had finished mass production and was in the preparations for shipping globally. 

The explosive growth of mobile AR is completely attributable to smartphones and tablets. Mobile AR has contributed enormously to the way we can now experience games, art and entertainment which can be accessed from remote places to urban landscapes.

A crowd of medical students stumbling after a Consultant on a ward round has been a common sight in hospitals for decades now; but perhaps not for much longer. A London university has utilised AR to allow students to take part in a ward round from their own home.