Ericsson Emodo unveils ground-breaking results from their most recent primary survey research study which dived into understanding 5G phone owners and their experience with 5G as well as explore the potential for AR advertising. Leading WebAR agency Aircards, assisted with the research, providing 4 different Web-based Augmented Reality experiences for survey respondents to interact with.

Due to the COVID-19 pandemic, video calling has become essential in the way we work, socialise and learn. However, as the pandemic continues, many are suffering with what has been referred to as “Zoom fatigue.”

Detroit has launched its first augmented reality art festival which began earlier this week, which is due to run throughout the summer.

Hotter Shoes has recently launched a new shopping app, which allows users to virtually try on new shoes from the comfort of their own homes with the help of augmented reality technology.

Immersive media agency, Yondr, has collaborated with the leading web-based augmented reality agency Aircards to develop and deploy a WebAR experience for its client, an international consultancy player.

Vodafone Spain has announced that as of June 1, its customers will be able to purchase the new Nreal Light augmented reality glasses.

Hyundai, has this week unveiled its all new IONIQ 5 electric crossover utility vehicle (CUV) with a targeted driving range of 300 miles, and for the first time in a Hyundai, the IONIQ 5 features a Head-Up Display with augmented reality mode.

Dispelix and OQmented has formed a strategic partnership for the development and commercialisation of Dispelix LBS waveguides and OQmented LBS MEMS solutions. The partnership’s initial focus is to jointly develop high performance laser beam scanning solutions for Augmented Reality applications.