The potential of augmented reality (AR) and its benefit to society is becoming more apparent day by day. Most recently, its function as a communication and entertainment tool has taken a huge leap forward during quarantine as more people turned to the use of AR filters and lenses on mobile devices to stay connected in a remote environment.

Trying to attempt your favourite beauty vlogger’s make-up tutorial can be a painstaking process, from trying to keep up, to countlessly pausing the video as you battle to blend eyeshadows and switch between brushes. More often than not, you’re left grabbing for the bottle of makeup remover instead of ready to walk the red carpet. However, there may be a solution...

According to a report posted by Protocol, Bose have decided to end their ambitious AR plans, likely due financial trouble heightened by the current world climate.

Google Maps launches ‘Live View’, the in-app Augmented Reality navigation feature that overlays directional signage and notifications to assist users in reaching their destination.

Etsy announces the launch of their their new Augmented Reality powered iOS and Andorid app, which allows customers to view over five million Art and Collectible products.

Apple have recently released details of their new IPad Pro (link to iPad Pro) and this latest upgrade brings a pretty exciting new feature - the Lidar scanner. This ushers in a new wave of capabilities for Augmented Reality, but how does it work?

Between Facebook, Instagram, and Snapchat, we’re all familiar with custom AR filters. You may not have made the connection, but the wacky animal faces and makeup filters are all a form of augmented reality. Custom AR filters have been limited to big brand Apps, like the ones we just mentioned. But not anymore!

Events around the globe are being cancelled and professionals in the events industry are searching for new and innovative ways to engage their audience and bring their events to life. The time is now to start a virtual event revolution and to start and explore the endless opportunities with augmented reality and how it can help to create a new next level generation of virtual events.