his Halloween will be a little different due to the Covid-19 pandemic, with more people looking to games and in-home scares rather than trick or treating, to get their halloween kicks.
In light of the pandemic, Google have launched a set of spooky, interactive, augmented reality powered features on Google Search which appear as an option when you search for specific Halloween terms using a mobile device.
Featured on Google is an augmented reality ghost, spooky pumpkins, a dancing skeleton as well as a magical cat and a dachshund in a hot dog costume. These augmented reality features appear when you search for Halloween specific terms when using a mobile device.
If you search the term “Halloween” and scroll down the page, the option to “Summon a 3D ghost” will appear with an option to “View in 3D” which summons the ghost which floats around the room.
Once the ghost is in your room, you can pinch, drag and rotate it to make it larger or smaller as well as being able to see it from different angles. To make the experience even more realistic, the ghost even leaves a shadow on the floor below where it is hovering.
You can also take a photo or a video of the spooky augmented reality object, while halloween music plays in the background.
Google is finding new ways to expand it’s augmented reality offering on the Google Search platform. There are currently 3D models of iconic landscapes, animals, planets and spaceships to name a few. The Halloween AR feature gives a glimpse into how Google plan to expand its AR for holidays and events.