apanese glass manufacturing company NSG Group has been chosen by Mercedes-Benz AG to implement its augmented reality heads up display technology on the new Mercedes Benz S-Class model.

NSG Group recently introduced the worldÔÇÖs first head up display powered by augmented reality technology. The augmented reality heads up display technology utilises an enhanced version of NSG's proprietary Advanced Press Bending technology to provide high display image quality.

NSG Group Implement Augmented Reality HUD For Mercedes Benz

The company has also developed solar reflecting technology that de-ices the windscreen using invisible heating, this technology was developed to work in tandem with the AR display. This will allow a high content of solar reflecting technology to extend through to the rear of the vehicle.

The launch of the Mercedes-Benz S-Class model is an example of NSG Group's global effort to meet current and future customer demands in the automotive glass market.

Aug 12, 2021
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