akuten Viber has partnered with Snap Inc. to bring augmented reality lenses and filters to Viber’s messaging app.
The global messaging platform Viber, will now feature lenses powered by Snap Inc. to enable AR-video messaging and photos on Viber for the first time. Wednesday’s launch will include 30 “Viber Lenses,” including animal masks and Viber Characters, an underwater lens and silly cat interactions to name a few
In a recent press release, CEO of Rakuten Viber, Djamel Agaoua wrote:
“We’re excited to bring the Snap camera to Viber users… Through this partnership, we want to empower the creativity of our users with AR, and we’re looking forward to inspiring new fun-filled ways for people to keep in touch with their friends and family members.”
The company also plans to add around 20 new lenses each quarter, partnering with other businesses to create exclusive Viber-branded lenses. The World Health Organization, The World Wildlife Fund and FC Barcelona are among the first to offer new lenses on the app.
Viber continued to write:
“The ability to offer sponsored and branded Lenses will provide an additional revenue stream to Viber, as business partners will be able to create custom Lenses for their communities on the platform,”
From the partnership, Viber plans to adopt Snap’s camera kit, bitmoji, and creative kit to add features such as instant AR overlays for video and photos, beautification features, and integration with bitmoji.
Camera Platform Partnerships at Snap Inc. Elliot Solomon stated:
“It will help us expand our Augmented Reality technology into regions where Viber already has a solid footprint, and help Viber’s users express themselves through AR on the Viber platform,”
The iOS and Android beta version of the app will be available starting June 30 in over 30 countries including the US, Japan, and most of central Europe. Viber says that all Android users will have access to the full features by the end of August as they “roll out the features to additional regions.”