Japanese glass manufacturing company NSG Group has been chosen by Mercedes-Benz AG to implement its augmented reality heads up display technology on the new Mercedes Benz S-Class model.

Manufacturing company Infineon is developing their own technology for augmented reality.

CEO of Facebook Mark Zuckerberg has revealed the company’s next hardware product will be its smart-glasses collaboration with Ray-Ban.

London based augmented reality smart glasses company, PhotonLens Technology Ltd, has announced this week a merger with mixed reality hardware company, Shadow Creator. The merger comes as part of Shadow Creator’s goals to become a global provider of mixed reality hardware.

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 

Augmented reality hardware manufacturer Rokid, has recently launched a Kickstarter, crowd funding for the company’s Rokid Air glasses, hitting its $20,000 USD goal in under an hour.

Powerful collaboration will deliver high performance XR glasses to market in a form factor, cost and scale for everyday use

Google has recently announced that the company is expanding its video conferencing service Meet, to all users of its augmented reality goggles, glass.