Web AR Agency, Aircards have revealed an innovative retail experience they created with global drinks company, ABInBev and BonV!V Spiked Seltzer.

AR has been significantly growing in popularity, ever since the summer of Pokémon Go, when experts predicted the widespread adoption of AR. Since then, the technology has been steadily growing as a force in media. AR technology has been moulded and adapted to fit the needs of different industries, and with the flexibility of this innovative technology and the endless use cases available the adoption of AR is set to be pushed forward in a major way. 

Augmented Reality (AR) is one of the largest growing marketing trends and now, thanks to Brock University in Canada, future marketing specialists can begin their career specialising in the innovative technology on the university’s new AR marketing course. The St. Catherine's University in Ontario, has recently enlisted professor Joachim Scholz, a marketing expert who has spent the last six years researching and lecturing AR at the California Polytechnic State University.

Snoop Dogg gets his own AR wine - Snoop Cali Red.

These business AR trends will transform workplaces and industries in the next few years.

COVID-19 is accelerating digital transformation as businesses need solutions to reduce complexity while simultaneously optimising a distributed workforce. 

Gucci have released a new AR tool on Snapchat which allows users to virtually try on Gucci shoes in the app.

Google’s 3D ad format called Swirl meshes programmatic advertising with next-generation content.