Due to the COVID-19 pandemic, the New York Comic Con has gone virtual for their 2020 event. The exclusive merchandise that is created for the events will still be on offer and this year’s merch is very cool. 

Leon Keer, a Dutch artist, is a master of 3D art. Keer is able to transform any flat surface into an incredible mind bending illusion through the medium of paint. 

Keepmoat, a house building company based in the United Kingdom who provides private homes for sale, has developed a new AR app to help potential new home buyers see what modern, urban living will be like at a Keepmoat development in Glasgow.

Researchers at the LEARNER project have created a mixed reality learning environment, which uses exoskeletons and AR to train and assist emergency service workers and improve their safety and performance by enhancing their physical and cognitive abilities. 

To help celebrate the global launch of its pop-ups, Burberry has partnered with Snapchat to showcase an in store gamification experience. Snapchat users simply scan the Snapcode embedded in the pop-ups, and are transported into the world of Burberry’s Animal Kingdom and see the animals around them come to life. Users can tap on the toucans to unlock offers and rewards.

Amazon Prime Video is giving fans of its dark superhero series The Boys, an opportunity to be part of the team and blast away villains with the laser beam eyes of a baby in its new AR game app.

Facebook has partnered with Warner Music to create an Augmented Reality effect prior to the launch of David Guetta and Sia’s new single, Let’s Love. 

While most fans can’t get to a game at the moment, the Australian Football League (AFL) have deployed augmented reality into the Official AFL Live App to create an innovative way to both enhance the app and provide an interactive experience for their fans to enjoy.