Head coach Frank Lampard awarded a record number of senior debuts to home-grown stars in his first season at the Stamford Bridge helm.

AR technology will allow Gucci to showcase their latest models of watches to lovers of the luxury fashion brand and create an engaging experience for viewers and an opportunity to interact and virtually try on the beautiful watches. 

The coronavirus has impacted different industries and for the motor industry, allowing customers into the dealership has become increasingly difficult. To overcome this barrier, Ford has developed an AR tool which lets car enthusiasts see how a brand new Ford F-150 pickup would look parked on their drive or shrunk down in their living room without leaving their homes. 

A gastronomic AR tour of the world paved in cheese to introduce their globetrotting pie: "The World 10 Cheese Quattro."

The Nreal Light mixed reality glasses, also known as the U+ Real Glass, are due to be shipped to Korea this month alongside the newly announced Samsung’s Galaxy Note 20.

British rapper, singer, composer and entrepreneur Tinie Tempah performs on top of Burger King’s iconic Whopper sandwich to perform his latest single ‘Whoppa’ in a fun and entertaining AR experience from BBH London and Dimension Studios. 

Ralph Lauren and Snap Inc. announced this week that they have joined forces on a long-term global partnership. The aim of the partnership is to break down barriers within the digital fashion landscape. The collaboration showcases virtual AR apparel inspired by real Ralph Lauren looks, which are shoppable styles to match your personal Bitmoji direct through Ralph Lauren retail, as well as innovative camera technology collaborations. 

SK Telecom and the Cultural Heritage Administration together with Google, recently launched ‘Changdeok ARiring’, an AR experience for visitors of the UNESCO World Heritage Site, Changdeokgung Palace.