TeamViewer, a provider of secure remote connectivity solutions, has signed a definitive contract to acquire Ubimax, a provider of wearable computing and AR solutions for frontline workers. TeamViewer hopes that with this acquisition, they can significantly expand their AR and Internet of Things (IoT) and provide industry-specific solutions for enterprise customers.

Snoop Dogg gets his own AR wine - Snoop Cali Red.

Universal Everything has launched Super You, a free augmented reality app for iOS and iPadOS.

These business AR trends will transform workplaces and industries in the next few years.

COVID-19 is accelerating digital transformation as businesses need solutions to reduce complexity while simultaneously optimising a distributed workforce. 

Gucci have released a new AR tool on Snapchat which allows users to virtually try on Gucci shoes in the app.

Google’s 3D ad format called Swirl meshes programmatic advertising with next-generation content.

AR is still a relatively new technology to many, but understanding what it is and how it works can provide an insight into how AR can enhance the world around us. We’ve compiled a list of top rated AR books that will help broaden your knowledge on the immersive world of AR.