Midwest Orthopaedics at Rush have recently announced that the Professor and Director of the Division of Spine Surgery and the Section of Minimally Invasive Spine Surgery at Rush University Medical Center, Dr. Frank Phillips, has completed the world's first AR minimally invasive spine surgery at the center, using Augmedics’ xvision Spine System surgical guidance technology.

TeamViewer, a provider of secure remote connectivity solutions, has signed a definitive contract to acquire Ubimax, a provider of wearable computing and AR solutions for frontline workers. TeamViewer hopes that with this acquisition, they can significantly expand their AR and Internet of Things (IoT) and provide industry-specific solutions for enterprise customers.

Snoop Dogg gets his own AR wine - Snoop Cali Red.

Universal Everything has launched Super You, a free augmented reality app for iOS and iPadOS.

Gucci have released a new AR tool on Snapchat which allows users to virtually try on Gucci shoes in the app.

Google’s 3D ad format called Swirl meshes programmatic advertising with next-generation content.

In a recent press release, Web AR Agency, Aircards have announced the release of 4K-AR, their proprietary technology that enables 4K video streaming within Web-based Augmented Reality experiences. To optimize for Web-based Augmented Reality load times on mobile devices, deploying video content within Web AR has typically restricted the use of 4K quality video due to the associated large file sizes. 4K-AR solves this through adaptive bitrate streaming - similar to how buffering video works on platforms such as YouTube and Netflix.

AR-enhanced navigation and 3D stereoscopic displays arriving later this year.