Reliving The Sacra Infermeria in AR. This virtual museum within the Mediterranean Conference Centre uses the latest AR and Holographic Technology.

The University of Sheffield’s Advanced Manufacturing Research Centre (AMRC) has completed a deal for one of the UK’s largest ever deployments of AR, with plans to use the technology across all three of it’s UK sites. 

The Weeknd joins artists like John Legend and Travis Scott performing AR concerts, to give fans a more immersive experience during the pandemic.

The legendary Vegas-based event will return to its physical format in 2022.

Web AR Agency, Aircards have revealed an innovative retail experience they created with global drinks company, ABInBev and BonV!V Spiked Seltzer.

AR can already feel like a magical experience, particularly if you’re new to the technology. One developer has focused on the mystical and magical potential that this technology has to offer for the ever popular: Magic: The Gathering card game.

AR has been significantly growing in popularity, ever since the summer of Pokémon Go, when experts predicted the widespread adoption of AR. Since then, the technology has been steadily growing as a force in media. AR technology has been moulded and adapted to fit the needs of different industries, and with the flexibility of this innovative technology and the endless use cases available the adoption of AR is set to be pushed forward in a major way. 

Augmented Reality (AR) is one of the largest growing marketing trends and now, thanks to Brock University in Canada, future marketing specialists can begin their career specialising in the innovative technology on the university’s new AR marketing course. The St. Catherine's University in Ontario, has recently enlisted professor Joachim Scholz, a marketing expert who has spent the last six years researching and lecturing AR at the California Polytechnic State University.