British rapper, singer, composer and entrepreneur Tinie Tempah performs on top of Burger King’s iconic Whopper sandwich to perform his latest single ‘Whoppa’ in a fun and entertaining AR experience from BBH London and Dimension Studios. 

Ralph Lauren and Snap Inc. announced this week that they have joined forces on a long-term global partnership. The aim of the partnership is to break down barriers within the digital fashion landscape. The collaboration showcases virtual AR apparel inspired by real Ralph Lauren looks, which are shoppable styles to match your personal Bitmoji direct through Ralph Lauren retail, as well as innovative camera technology collaborations. 

SK Telecom and the Cultural Heritage Administration together with Google, recently launched ‘Changdeok ARiring’, an AR experience for visitors of the UNESCO World Heritage Site, Changdeokgung Palace.

The Covid-19 pandemic has dramatically changed the world in just a few months and to overcome some of the barriers, the technology sector has been forced into hyperdrive to develop and deliver effective solutions that enable the rapid transition to remote working and communications, the events industry and safe reopening of businesses.

In this weeks weekly round up of Augmented Reality news, we look at BON V!V Web AR Out-of-Home advertising experience, new updates to CES 2021, AR-powered swimming goggles and more. Here's what happened, this week in AR.

The Care Chemical Academy of the chemical company BASF, has introduced Augmented Reality software from Holo-Light as well as Microsoft’s HoloLens AR-glasses to simplify and improve training in production

Smart eyewear company FORM, created cutting edge AR enhanced swim goggles, and the latest update introduced the incorporation of support for Apple and Garmin smartwatches.

Nutanix has teamed up with WebAR agency Aircards to create an immersive virtual expo booth that can be activated anywhere on the globe.